The Avenida Jaime I is one of the main connections between the city and the coastline of Benidorm. A clash is perceived between the diverse users/speeds that go through it on a daily basis.
New plans from the Municipality are aiming to reduce the vehicle circulation to allow for more space for pedestrians. With this opportunity in mind, the project understands different speeds, static and temporal activities, shadow paths, public transport stops, bicycle routes and crossings as an interconnected system that adapts to its best functionality.
Different color and degrees of floor pattern guide the walker’s circulation in relation to bicycle routes and crossing intersections. Shading elements like urban trees help experience a pedestrian comfort experience. All components of urban furniture create a catalog of same formal language that enables to understand the street as an avenue.